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Missouri voters authorized legal mobile and retail sports betting, allowing regulated books to take bets next year.
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The sports betting tally procedure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the 8 states surrounding Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting wagering this year.

" Missouri has a few of the finest sports betting fans in the world and they revealed up big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and guarantees we no longer lose valuable tax earnings to our surrounding states. Most importantly, the passage of Amendment 2 suggests a new, devoted, irreversible funding stream for Missouri classrooms."

Missouri sports betting next steps

Voter approval suggests as much as 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 offered licenses are used.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without having to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying fee).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the tally step, will likely use its license to launch the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and (Bally Bet) will likewise likely release their particular books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will release mobile sportsbooks.

The remaining 6 licenses are scheduled for each of the significant expert sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most prominent proponents of the ballot procedure.

In addition to DraftKings, FanDuel and Caesars, Missouri wagerers ought to anticipate other prominent nationwide brands including BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch probability tiers IF Missouri voters authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot measure enables every Missouri casino to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments managed by the six casino operators are expected to open in-person wagering choices such as sports betting kiosks and potentially devoted, full-service sportsbooks.

The six sports betting teams can likewise open in-person sportsbooks within or adjacent to their respective home playing locations. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.

The language around the ballot step requires the very first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.

Missouri sports betting background

The effective Missouri sports betting project comes regardless of millions in financing opposing the procedure from one of the state's largest gambling stakeholders.

Caesars spent countless dollars to beat the procedure. In the majority of other states that tie online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is given at least one license per managed residential or commercial property.

In that circumstance in Missouri, Caesars would be paid for a minimum of 3 prospective licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property model, business can either open additional internal books or, more frequently, subcontract the license to a rival that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering deal with market share, might possibly have a leg up on their rivals by earning the set of untethered licenses. It remains to be seen which 2 books will earn these slots, but the language around the ballot step would appear to favor the two nationwide market leaders.
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Polling earlier in the year showed the "yes" vote with a minor lead. Support efforts were bolstered by tens of millions invested by DraftKings and FanDuel.

A series of television and radio advertisements concentrated on the income legal sportsbooks would generate for Missouri public education. Opponents, funded largely by Caesars, argued the supporters' ads were misleading and the tens of millions of predicted dollars raised would have a negligible effect in a state that currently invests billions on education every year.