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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las Vegas luxury jets are luring purchasers with their streamlined silhouettes, luxurious cabins - and significantly, their usage of alternative fuels.

Fuel manufacturers and jetmakers are eager to showcase novel types of aviation fuel considered less damaging to the environment, from utilized cooking oil to the definitely less glamorous meat waste.

Business jet operators, like airlines, have bowed to environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that embracing eco-friendly fuel to suppress emissions could make organization jets more attractive to environmentally mindful buyers - specifically dealing with concerns over sustainability from shareholders or green project groups.

The accessibility of less contaminating personal jets might likewise spare the rich and popular the unfavorable promotion experienced by Britain's Prince Harry and his partner Meghan over a current private jet journey to southern France.

Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.

The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, primary industrial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our product is inedible."

Some of the other 79 airplane on screen are expected to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall annual carbon emissions worldwide, however can emit, on average, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter firm Victor.

Prince Harry has protected his occasional use of private jets to ensure his family's security, and has actually said that on the uncommon occasions he does not fly commercially he offsets his emissions.

But planemakers say events such as the furore over his schedule have included fresh challenges for a market currently aiming to validate its contribution to cutting corporate costs.

"Incidents of flight shaming involving using private jets are regrettable when you consider that our industry has actually provided fuel efficiency enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel usage will help the industry make inroads with corporations and rich buyers. According to market information, billionaires only have a 19% business jet ownership rate.

But even an image makeover - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for visiting aircrafts - is not likely to please all critics at the Oct 22-24 luxury jet occasion.

Environmentalists and some analysts stay hesitant that biojetfuels, typically combined 50-50 with kerosene, will make a considerable influence on public perceptions about high-end travel.

"No amount of Jatropha or Brazil-nut fuel can make organization jets look eco-friendly," said air travel expert Richard Aboulafia.

Demand from business jet operators for renewable fuels now far goes beyond supply and their interest might drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production as much as 150 million gallons by 2022.

Corporate charter business and specialists are likewise seeing more interest from consumers who wish to buy carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a business jet usage study his company recently finished for a Fortune 500 business.

"At the end of the day, I believe that cost, cost per hour, range, speed and performance, that's still the (sales) motorist. But I believe individuals are ending up being more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)