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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas luxury jets are luring buyers with their sleek silhouettes, plush cabins - and increasingly, their use of .

Fuel producers and jetmakers are eager to showcase novel kinds of air travel fuel considered less damaging to the environment, from utilized cooking oil to the clearly less attractive meat waste.

Business jet operators, like airline companies, have actually bowed to ecological pressure on aviation and dedicated to halving carbon emissions by 2050 compared with 2005.

Their hope is that embracing sustainable fuel to curb emissions might make business jets more appealing to environmentally mindful purchasers - particularly corporations dealing with questions over sustainability from shareholders or green campaign groups.

The schedule of less contaminating personal jets could likewise spare the rich and popular the negative promotion experienced by Britain's Prince Harry and his wife Meghan over a current private jet journey to southern France.

Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.

The most current waste-based fuels include "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, chief business officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our item is inedible."

Some of the other 79 aircraft on screen are expected to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the show.

FLIGHT SHAMING

Private jets represent less than 0.1% of overall yearly carbon emissions internationally, but can release, on average, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter company Victor.

Prince Harry has safeguarded his occasional usage of private jets to guarantee his family's safety, and has stated that on the rare occasions he does not fly commercially he offsets his emissions.

But planemakers say events such as the furore over his schedule have actually added fresh difficulties for an industry currently striving to justify its contribution to cutting business expenses.

"Incidents of flight shaming involving using personal jets are regrettable when you think about that our market has actually provided fuel performance enhancements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel usage will assist the market make inroads with corporations and rich buyers. According to industry information, billionaires only have a 19% service jet ownership rate.

But even an image transformation - with jets sporting sticker labels like "this airplane flies on sustainable fuels" and organisers including alternative fuel pumps for going to planes - is unlikely to satisfy all critics at the Oct 22-24 luxury jet event.

Environmentalists and some experts stay skeptical that biojetfuels, usually blended 50-50 with kerosene, will make a considerable influence on public perceptions about luxury travel.

"No amount of Jatropha or Brazil-nut fuel can make organization jets look eco-friendly," stated air travel expert Richard Aboulafia.

Demand from business jet operators for renewable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production as much as 150 million gallons by 2022.

Corporate charter business and experts are likewise seeing more interest from customers who wish to buy carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet usage research study his company recently completed for a Fortune 500 company.

"At the end of the day, I believe that cost, expense per hour, range, speed and performance, that's still the (sales) chauffeur. But I think individuals are ending up being more aware of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)