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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas luxury jets are drawing buyers with their streamlined shapes, [plush cabins](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) - and progressively, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are eager to [showcase](https://www.pinterest.com.au/missionnewenergy/) novel kinds of air travel fuel considered less damaging to the environment, from used [cooking oil](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) to the definitely less attractive meat waste.
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[Business jet](https://pitchbook.com/profiles/company/51278-86) operators, like airlines, have actually bowed to environmental pressure on aviation and devoted to [halving carbon](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) emissions by 2050 compared to 2005.
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Their hope is that adopting renewable fuel to suppress emissions might make [organization](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) jets more appealing to environmentally mindful purchasers - specifically corporations dealing with questions over [sustainability](https://www.zoominfo.com/c/mission-newenergy/346542889) from investors or green project groups.
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The availability of less contaminating personal jets could also spare the rich and well-known the negative publicity experienced by Britain's Prince Harry and his other half Meghan over a recent personal jet trip to southern France.
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Five Gulfstream jets on [display](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) in Las Vegas are using California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels include "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) [manufacturer](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 [aircraft](https://www.google.com/search?kgmid=/m/0cqd_rb) on display are expected to be powered by 150,000 gallons of other eco-friendly fuel blends anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total annual carbon emissions internationally, however can release, on average, approximately 20 times more carbon emissions per [traveler mile](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) than jetliners, according to the London-based private charter firm Victor.
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[Prince Harry](https://www.bloomberg.com/profile/company/MNELF:US) has defended his [periodic usage](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) of private jets to guarantee his household's security, and has actually said that on the unusual occasions he does not fly commercially he offsets his emissions.
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But planemakers state occurrences such as the furore over his schedule have actually added fresh difficulties for an industry currently aiming to justify its contribution to cutting business costs.
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"Incidents of flight shaming involving using private jets are unfortunate when you think about that our industry has delivered fuel efficiency improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and rich buyers. According to industry data, billionaires only have a 19% organization jet ownership rate.
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But even an image makeover - with jets sporting [sticker](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) labels like "this airplane flies on eco-friendly fuels" and organisers including alternative fuel pumps for visiting airplanes - is unlikely to satisfy all critics at the Oct 22-24 high-end jet event.
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Environmentalists and some analysts remain hesitant that biojetfuels, generally mixed 50-50 with kerosene, will make a substantial influence on public understandings about high-end travel.
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"No quantity of [jatropha curcas](https://www.zoominfo.com/c/mission-newenergy/346542889) or Brazil-nut fuel can make service jets look eco-friendly," said aviation analyst [Richard](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) Aboulafia.
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Demand from business jet operators for eco-friendly fuels now far exceeds supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) at its California plant, could [expand production](https://forest500.org/rankings/companies/mission-newenergy-limited) as much as 150 million gallons by 2022.
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[Corporate charter](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) business and experts are also seeing more interest from consumers who wish to purchase carbon credits to from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a business jet usage study his [company](https://www.crunchbase.com/organization/mission-newenergy) recently finished for a Fortune 500 company.
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"At the end of the day, I believe that price, cost per hour, variety, speed and performance, that's still the (sales) motorist. But I think individuals are becoming more aware of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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