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By [Allison](https://www.pinterest.com.au/missionnewenergy/) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las Vegas luxury jets are enticing buyers with their streamlined silhouettes, luxurious cabins - and increasingly, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are keen to showcase unique forms of [aviation fuel](https://www.google.com/search?kgmid=/m/0cqd_rb) deemed less harmful to the climate, from used [cooking oil](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) to the definitely less attractive meat waste.
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Business jet operators, like airline companies, have bowed to environmental pressure on aviation and devoted to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that adopting eco-friendly fuel to curb emissions might make service jets more appealing to environmentally mindful purchasers - especially [corporations dealing](https://www.businessnews.com.au/Company/Mission-NewEnergy) with concerns over sustainability from shareholders or green project groups.
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The availability of less contaminating personal jets might also spare the abundant and [popular](https://stocktwits.com/symbol/MNEL) the negative promotion experienced by Britain's Prince Harry and his [partner Meghan](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) over a current personal jet journey to southern France.
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Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.
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The latest waste-based fuels consist of "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.pinterest.com.au/missionnewenergy/) producer World Energy, which [produces fuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 [airplane](https://www.bloomberg.com/profile/company/MNELF:US) on screen are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes [expected](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) to be pumped at the show.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total annual carbon emissions globally, however can release, on average, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.
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Prince Harry has actually defended his periodic usage of personal jets to ensure his family's security, and has actually said that on the unusual events he does not fly commercially he offsets his emissions.
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But planemakers state incidents such as the furore over his travel plan have included fresh difficulties for an industry already making every effort to justify its contribution to cutting business costs.
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"Incidents of flight shaming including the usage of personal jets are unfortunate when you consider that our industry has actually provided fuel performance enhancements of 40% over the past 40 years," said [Bombardier Aviation](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) President David Coleal.
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[Bombardier](https://www.pinterest.com.au/missionnewenergy/) thinks increased sustainable fuel usage will assist the market make inroads with corporations and wealthy buyers. According to industry data, [billionaires](https://stocktwits.com/symbol/MNEL) just have a 19% service jet ownership rate.
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But even an image [makeover](https://www.pinterest.com.au/missionnewenergy/) - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers including alternative fuel pumps for going to airplanes - is unlikely to please all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some experts stay doubtful that biojetfuels, generally combined 50-50 with kerosene, will make a considerable effect on [public understandings](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) about high-end travel.
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"No amount of [Jatropha](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) or Brazil-nut fuel can make organization jets look eco-friendly," stated air travel expert Richard Aboulafia.
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Demand from business jet operators for sustainable fuels now far exceeds supply and their interest might drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) at its California plant, could expand production approximately 150 million gallons by 2022.
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Corporate charter companies and specialists are also seeing more interest from who desire to purchase carbon credits to [offset emissions](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) from their [flights](https://pitchbook.com/profiles/company/51278-86).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, [stated emissions](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) contributed in a business jet usage research study his business recently finished for a Fortune 500 [business](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).
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"At the end of the day, I believe that price, cost per hour, variety, speed and efficiency, that's still the (sales) chauffeur. But I think individuals are ending up being more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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